BUILD AND SCALE YOUR CLIMATE TECH BRAND.
Learn how to take your sustainable startup from minimum viable product to investible climate tech brand with this actionable online course.
CLIMATE IMPACT STARTS WITH A STRONG BRAND.
#1
Captivate investors
Climate Tech startups are complex ventures. Learn to structure your startup’s story and message so that it captivates potential investors.
#2
Convince partners
Climate Tech startups are risky ventures. Learn how to leverage branding to convince potential partners, top talent, and customers to join your journey.
#3
Boost sales
Climate Tech startups think their technology defines them. But without telling a story, they struggle to different themselves. Learn to craft messages that sell with storytelling.
TESTIMONIALS.
“The Climate Tech Branding Masterclass was filled with great sessions, covering many aspects of brand building and consolidation. Joseph’s extensive knowledge shines through with relaxed and informative presentations on specific topics.”
— Andy Saunders
Managing Director, Intalcon
“Joseph shared his knowledge, gave valuable tips on everything from social media to website design and empowered the group to help and connect with each other. The effect is a priceless journey that significantly boosted my branding abilities and my communications confidence. I can’t imagine going back to just a webinar, a consultant or a forum to achieve a similar leap.
— Léon de Bakker
Sotogi Labs Fellow
“As a young impact entrepreneur, it was an insightful journey and I learnt so much about how to build my brand to be a success. In addition, it was great to network and share ideas with other individuals across the globe who are starting impact companies.”
— Imy Vinning
Founder of SHEinvest
COURSE CURRICULUM.
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The core of every startup is your brand are its mission, vision and it’s stories. In this module, you will define your internal and external story which attracts attention and helps frame your innovation.
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Do you know exactly who your target audience is? In this module, you will learn to segment your audience, identify your beachhead market, understand your brand’s position and create a buyer persona.
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What is your brand’s value proposition? What about your product’s reasons to believe (RBTs)? What are you promising your customer? In this module, you’ll learn to leverage strategic messaging to directly solve your target audience’s pain points.
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Every time anyone has an interaction with your company, it leaves an impression. Your only choice is if you take ownership over it. In this module, you’ll learn the basics of brand identity so that you can communicate your value – and potential impact.
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Leadership is one of the attributes is expected from founders and entrepreneurs. In this module, you’ll learn the processes to build your personal brand and create thought leadership content to position yourself in the emerging impact ecosystem.
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Social proof sells. What have you written and what’s been published about you is an indicator of your brand’s authority. In this class, you’ll learn to pitch editorial content and press releases to journalists and editors.
MORE TESTIMONIALS.
“I consider Joseph a brand "change provocateur" because he tells you what you never thought you'd hear! If you don't want to scale your impact or to re-write your narrative to build a brand moat for your startup to survive in a post-covid world - then HOW TO BUILD A CLIMATE TECH BRAND is not for you!”
— Mia Balansag
Founder & EduTech Evangelist
“I really enjoyed the Climate Tech Brand Building Workshop - it was eye-opening and we will definitely use the inputs for our next steps in marketing.”
— Dominique Waddoup
Founder & CEO of BirdShades
“I took Climate Tech Brand Building course, and highly recommend it! Since the 1st session I learned and applied the knowledge for my personal project as an entrepreneur, but also in my current role. Thank you Joseph!”
— Wendy Garces
Founder of Women Hiring Circle
FAQs
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This course is for any climate tech entrepreneur or professional working with a climate tech startup who wants to grow their business and scale their climate impact.
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After working with 30+ climate tech brands, I saw many struggling with the same thing over and over again. And time and time again, I gave the same advice: Build a brand, not a product.
With long tech-development times and challenges raising capital before achieving product-market fit, many climate tech founders don't have the resources available to invest in the commercial side of their business. Instead, they often let an intern take over their business development or simply put off investing in their brand, sales, marketing, and platform until after they raise significant capital.
However, this poses a major challenge: Without a strong brand, attracting investors, clients, and partners to join your journey will be a serious, and potentially fatal, challenge.
That's why I built this course: To make sure that the knowledge and tools are available to build an investable climate tech brand, so that you can scale your business and realize your impact.
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As a student of this course, you'll get a few great benefits from being here:
Access exclusive content. With 8 on-demand modules with 35 video lessons, a workbook specifically designed for climate tech brand branding, and many additional case studies, you'll have everything you need to build an investable climate tech brand.
Meet other founders. Your fellow students are as motivated as you are to master what we're exploring here in How To Build A Climate Tech Brand.
Get results. We've designed How To Build A Climate Tech Brand to inspire, instruct, and engage. As you dive into the course content and meet the community here in How To Build A Climate Tech Brand, you're on a path of brand mastery. While it's not necessarily easy, the transformation (from product-centric to brand-centric) we'll get together matters.
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Hey legends, thank you for joining us here!
My name is Joseph and I'm a brand strategy consultant, founder, author and podcast host. Over the past five years, I've worked with 30+ sustainable brands and corporates with my branding agency Impact Brand Building to help them with sales, marketing, messaging, content creation, and branding strategy.
I've worked with brands and founders including DKV Mobility, EVBox, Office App, 3D Hubs, Net Impact, Cleantech HUB, ClimateLaunchpad, Spintone, Green City Watch, Impact Sprints, Close The Gap, and Except Integrated Sustainability.
In 2021, I also released my first book titled Climate Tech Branding, the Climate Tech Growth show podcast, and I also regularly contribute to The Next Web and Sifted.
Cheers,
Joseph D. Simpson
Founder & CEO
Climate Tech Branding -
This online course is a masterclass in strategic brand-building that will give you all the tools and strategies to build a strong brand that showcases your brand’s potential to generate impact and growth.
You'll learn the fundamentals of branding including how to craft a strategic narrative, how to segment your market, hone in your message, position your brand, create thought leadership content and leverage public relations.
Achieve clarity with your climate tech brand’s mission, vision and brand story.
Define your ideal target audience and position your brand as a valuable resource.
Harness the power of storytelling and value-driven communications to increase awareness of your brand.
Build an authentic & consistent identity for your brand across all touch points to create and capture demand for your sustainable solution.
Create and distribute content that positions you as a strong (and investible) leader and showcases your brand's potential to create impact and profit together.
Pitch guest blogs and press releases to journalists and media outlets to provide social proof for your brand.
As a result, you'll feel more confident approaching investors and telling your brand's story, more convincing about your technology's potential, and demonstrate your ability to lead.
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I’ve spent over 1,000 hours researching and writing this content — and the content for my book. As of writing, I currently charge €79 per hour + 21% VAT.
I wholeheartedly believe that this course should cost over €1,000, but I’ve set a lower price point to make sure this information is accessible to everyone. -
No, the course is designed to be self-guided and self-paced. If you would like to schedule a call with Joseph D. Simpson, please reach out to him directly.
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Sure. Just reach out to Joseph directly.
MORE TESTIMONIALS.
“The course was very insightful and brought a new perspective into telling my mission, journey and passion!”
— Romée van Wachem
Senior Relationship Manager, ACTIAMctiam Impact Investing
“I learned the importance of branding. Received the tools and know how to brand my company to be able to attract other like minded, like passion individuals and companies that are ready to make positive impact in our society.”
— Leonor Falcon
Founder & CEO of Global Leap Group
“A very thought provoking course; reminded us to look inward first before going outward with our message. We have been taught useful tools so we can become effective thought leaders. I can highly recommend the course.”