For Climate Tech leaders, sustainability innovators and impact entrepreneurs…
HOW TO BUILD A SUSTAINABLE TECHNOLOGY BRAND.
ABOUT JOSEPH D. SIMPSON
I am a brand strategist for climate technology companies.
As a branding consultant, I've worked with over 30 sustainable technology companies and:
Lead a brand transformation for a multinational enterprise.
Lead a personal branding project for the CEO of a public company.
Helped a climate tech startup raise Series A capital.
Run branding workshops for 50+ sustainability entrepreneurs and professionals.
Helped an climate technology accelerator launch in new markets.
I also host a podcast called The Climate Tech Growth Show, have contributed to publications including Sifted and The Next Web and written this book: all to help sustainability innovators build a scalable Climate Tech brand.
WHAT PEOPLE ARE SAYING.
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Jop Blom, Founder of CleantechHub
“We have so many people with brilliant technologies to change the world, however often no one is aware of these. That is where Climate Tech Branding comes in: To inform, inspire and activate brands to work towards long term value creation and leadership! Have fun reading it and most importantly put it into action because the best way to predict a better future is to create it.”
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Csaba Dudas, Marketing Coach at Climate KIC
“Joseph’s new book brings valuable insights into how to build a successful green or social venture. A must-read for anyone striving to create environmental impact as an entrepreneur.”
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Tommaso Troiani - CEO at ByeWaste
“Climate Tech Branding put together great knowledge and help companies like Byewaste to communicate our circular solution effectively and in a modern way. Building a brand is essential for 2021 sustainable company, and Joseph is the right person to help with this!”
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Varan Pathmanathan, Founder of Make!mpact
Climate Tech Branding is my bible for building the impact investing community Make!mpact.
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Michael Ravensbergen, Founder & CEO of Spintone C02
“Joseph understands sustainability from its roots and made it a part of his life by studying it and express it it in his writing. It is his second nature, to think sustainable and express it in resonating company communications.”
Why I wrote this book
Sustainability has been defined by three distinct eras:
The Green Era (1970-2000):Defined by NGOs, charity, and philanthropy.
The Social Era (2000-2020): Defined by CSR, eco-friendly business, and social impact.
The Climate Tech Era (2020-today): Defined by technology & innovation startups.
The pivotal difference: For the Climate Tech Era, entrepreneurship is key.
Outdated strategies used in the Green and the Social Eras are no longer fit for today’s sustainability.
To thrive in this new era, Climate Tech organizations need to build a brand.
Because technology is not going to create impact by itself…
To create climate impact at scale, technology needs to be brought to market and scaled.
And that requires investors, partners, and talent to join your journey.
Brand building in the climate tech era
In this new era, Climate Tech businesses must ditch the outdated green/social narrative and build a strong brand.
A brand that reflect their product’s industry-disrupting, status-quo challenging, future-building nature.
That's why I wrote this book: Whilst everyone else is using the strategies from the "green" or "social" playbook, tomorrow’s Climate Tech leaders will build brands that align everyone from investors and the C-suite as well as marketing, sales, and HR around a common story.
And I want to help tell that story.
Six steps to thrive in the new era of sustainability.
In this book, I will teach you the six-step Climate Tech Branding formula:
Brand Foundations. Your brand core and your strategic narrative.
Target Audience. Market segmentation, targeting and positioning.
Strategic Messaging. Value propositions and product RTBs.
Brand Platform. Brand identity, digital assets and customer funnel.
Thought Leadership. Personal branding for founders.
Public Relations. Build authority with the press.
OUR PAST AND PRESENT CLIENTS.
