HOW TO BUILD A CLIMATE TECH BRAND

Online Course

Hello and welcome!

  • After working with 30+ climate tech brands, I saw many struggling with the same thing over and over again. And time and time again, I gave the same advice: Build a brand, not a product.

    With long tech-development times and challenges raising capital before achieving product-market fit, many climate tech founders don't have the resources available to invest in the commercial side of their business. Instead, they often let an intern take over their business development or simply put off investing in their brand, sales, marketing, and platform until after they raise significant capital.

    However, this poses a major challenge: Without a strong brand, attracting investors, clients, and partners to join your journey will be a serious, and potentially fatal, challenge.

    That's why I built this course: To make sure that the knowledge and tools are available to build an investable climate tech brand, so that you can scale your business and realize your impact.

  • This course is for any climate tech entrepreneur or professional working with a climate tech startup who wants to grow their business and scale their climate impact.

  • As a student of this course, you'll get a few great benefits from being here:

    Access exclusive content. With 8 on-demand modules with 35 video lessons, a workbook specifically designed for climate tech brand branding, and many additional case studies, you'll have everything you need to build an investable climate tech brand.

    Meet other founders. Your fellow students are as motivated as you are to master what we're exploring here in How To Build A Climate Tech Brand.

    Get results. We've designed How To Build A Climate Tech Brand to inspire, instruct, and engage. As you dive into the course content and meet the community here in How To Build A Climate Tech Brand, you're on a path of brand mastery. While it's not necessarily easy, the transformation (from product-centric to brand-centric) we'll get together matters.

  • This online course is a masterclass in strategic brand-building that will give you all the tools and strategies to build a strong brand that showcases your brand’s potential to generate impact and growth.

    You'll learn the fundamentals of branding including how to craft a strategic narrative, how to segment your market, hone in your message, position your brand, create thought leadership content and leverage public relations.

    • Achieve clarity with your climate tech brand’s mission, vision and brand story.

    • Define your ideal target audience and position your brand as a valuable resource.

    • Harness the power of storytelling and value-driven communications to increase awareness of your brand.

    • Build an authentic & consistent identity for your brand across all touch points to create and capture demand for your sustainable solution.

    • Create and distribute content that positions you as a strong (and investible) leader and showcases your brand's potential to create impact and profit together.

    • Pitch guest blogs and press releases to journalists and media outlets to provide social proof for your brand.

    As a result, you'll feel more confident approaching investors and telling your brand's story, more convincing about your technology's potential, and demonstrate your ability to lead.

Hello and welcome to the How To Build A Climate Tech Brand on-demand course.

This course is for you if you're a climate tech entrepreneur and you're looking to take your brand from MVP to investment-ready and scale your sustainable solution.

In this course, I'll teach you how to build a brand that captures investors' attention, increases your ability to communicate your potential, and how to challenge the status quo.

COURSE CURRICULUM

  • The core of every startup is your brand are its mission, vision and it’s stories. In this module, you will define your internal and external story which attracts attention and helps frame your innovation.

  • Do you know exactly who your target audience is? In this module, you will learn to segment your audience, identify your beachhead market, understand your brand’s position and create a buyer persona.

  • What is your brand’s value proposition? What about your product’s reasons to believe (RBTs)? What are you promising your customer? In this module, you’ll learn to leverage strategic messaging to directly solve your target audience’s pain points.

  • Every time anyone has an interaction with your company, it leaves an impression. Your only choice is if you take ownership over it. In this module, you’ll learn the basics of brand identity so that you can communicate your value – and potential impact.

  • Leadership is one of the attributes is expected from founders and entrepreneurs. In this module, you’ll learn the processes to build your personal brand and create thought leadership content to position yourself in the emerging impact ecosystem.

  • Social proof sells. What have you written and what’s been published about you is an indicator of your brand’s authority. In this class, you’ll learn to pitch editorial content and press releases to journalists and editors.

Let’s get started.

Go to Module 01.