Brand Mission
A brand’s mission is the “how” part of the equation. Driven by your purpose, it’s how you’re going to make that hairy and audacious vision come true. In this section, we’re going to briefly look at how to answer that question.
Brand Mission
If your brand’s purpose is “to build a sustainable future”, then your vision should detail the future you want to create. With these two assets locked in, it’s time to start focusing on a mission statement.